Visual Communication

Home 9 Project 9 Visual Communication for Photographers
Visual Communication for Photographers

Learn how to capture more than happy snaps by understanding how your viewers respond to imagery. Producing images that connect with the viewer, capture their imagination, and elicit an emotional response is what sets good photography apart. Understanding what we want to capture and how we want people to see an image can impact our choices when photographing.

We should be choosing our camera settings, how we compose a capture, and what position we shoot from based on the scene we want to capture and the story we want to tell, not just a set of rules. Images can be for yourself, a client, or anyone, so how you shoot can be impacted by who your intended audience is. Further enhancing our images with post-processing can reinforce the story we want to tell.

Regardless of whether you are shooting animals, people, scapes or even abstract, this workshop will step you through the creative process of seeing your story, making the right choices when shooting, and making enhancements in post. Taking your camera off auto and learning to use it creatively will take your photography to the next level.

Visual Communication for Photographers is a three-part workshop.

  1. Visual Powerpoint presentation.
  2. Practical shoot.
  3. Zoom post-processing feedback session.


    • To make decisions about composition and what angle to shoot from to achieve the most impact.
    • To identify a subject or a story to photograph.
    • To understand how to manipulate your exposure to enhance mood and atmosphere.
    • To use aperture and depth of field to isolate the hero of your image.
    • To understand how colour, tone and texture can help your images communicate with the viewer.
    • How subtle changes in post-processing can enhance your image.


    • Your interchangeable lens camera.
    • Your preferred lens
    • The manual for your camera.
    • Notebook and a pen.
    • A towel or mat to sit or lay on.
    • This workshop is suitable for digital cameras with manual controls (P, A/Av, S/Tv and M modes) including DSLRs and interchangeable lens mirrorless cameras. 


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